Our Brands

Our Brands

Our portfolio consists of six e-commerce brands serving different product categories and customer needs. Together, they form the foundation of Bircata Group’s multi-brand strategy.

Eye Leux product categoryEyewear & opticalEye Leux logo
Brand 01

Eye Leux

Eye Leux is our eyewear brand, carrying 657 frames and lens configurations across eyeglasses, sunglasses and specialty sizes.

It serves customers buying eyewear online who want more than a basic frame — prescription, reading, blue-light and sun lenses are all fitted to order, with aviator, cat-eye and wide-fit ranges for specific face shapes.

Brand Focus
Premium eyewear with made-to-order lenses
Product Category
Eyewear & optical
Target Customer
Online eyewear buyers needing prescription, reading or specialty lenses
Main Product Types
Eyeglasses, sunglasses, blue-light, aviator, cat-eye, specialty sizes
Primary Market
United States

Visit Eye Leux

LEV Furniture product categoryFurnitureLEV Furniture logo
Brand 02

LEV Furniture

LEV Furniture is our broadest furniture brand, spanning roughly 150 categories across every room in a home.

It serves customers furnishing whole spaces rather than buying a single piece — living, bedroom, dining, home office, kids and outdoor all sit in one catalogue.

Brand Focus
Full-home furniture across every room
Product Category
Furniture
Target Customer
Households and home-office buyers furnishing complete spaces
Main Product Types
Seating, beds, dining, storage, home office, outdoor, kids
Primary Market
United States

Visit LEV Furniture

TovBaby product categoryBaby & nurseryTovBaby logo
Brand 03

TovBaby

TovBaby is our baby and nursery brand, covering the full first-years catalogue rather than nursery furniture alone.

The range runs from strollers, carriers and bath through to bedding, feeding, activity centres and apparel — a category where compliance and product safety are the deciding factors for the customer.

Brand Focus
Baby gear and nursery for safety-conscious parents
Product Category
Baby & nursery
Target Customer
New and expecting parents, and gift buyers
Main Product Types
Strollers, carriers, bath, bedding, feeding, activity centres, apparel
Primary Market
United States

Visit TovBaby

Glomarko product categoryGeneral merchandiseGlomarko logo
Brand 04

Glomarko

Glomarko is our broad general-merchandise brand, running around 250 categories well beyond furniture.

It carries home and kitchen, beauty and health, toys, pet, automotive, fitness and tools — serving customers who shop across categories rather than within a single specialism. It is also where we test new categories before committing them to a specialist brand.

Brand Focus
Broad general merchandise and new-category testing
Product Category
General merchandise
Target Customer
Cross-category online shoppers
Main Product Types
Home, kitchen, beauty, toys, pet, automotive, fitness, tools
Primary Market
United States

Visit Glomarko

Nestifys product categorySleep, bedroom & homeNestifys logo
Brand 05

Nestifys

Nestifys is our sleep-led home brand, built around mattresses and beds rather than general furniture.

The core range covers cooling, hybrid and innerspring mattresses, mattress-in-a-box, adjustable beds, frames and bedding, extending outward into living, dining and outdoor furnishing.

Brand Focus
Sleep and bedroom-led home furnishing
Product Category
Sleep, bedroom & home
Target Customer
Buyers replacing a mattress or furnishing a bedroom
Main Product Types
Mattresses, adjustable beds, frames, bedding, bedroom and living furniture
Primary Market
United States

Visit Nestifys

ALON Furniture product categoryRugs & home furnishingALON Furniture logo
Brand 06

ALON Furniture

ALON Furniture leads with rugs and floor coverings, carried in every standard size from 2x3 up to 10x14 and browsable by colour, type and style.

Around that core it carries kids furniture, bedroom sets, mattresses and home office — which is what separates it from LEV Furniture, where the entry point is a room rather than a floor.

Brand Focus
Rugs and floor coverings, plus kids and bedroom furniture
Product Category
Rugs & home furnishing
Target Customer
Buyers styling a room, and parents furnishing kids spaces
Main Product Types
Rugs in all standard sizes, kids furniture, bedroom sets, mattresses, desks
Primary Market
United States

Visit ALON Furniture

Products That Fit These Brands?

If you manufacture or distribute products suited to any of our six brands, we would like to hear from you.