Eyewear
Eye Leux
657 frames and lenses — eyeglasses, sunglasses, blue-light and specialty sizes, fitted to order.
Visit Eye LeuxBircata Group operates and develops multiple e-commerce brands across carefully selected product categories, connecting quality products with customers through established online channels.
Bircata Group builds, operates and grows online brands across carefully selected product categories.
Our approach combines brand development, e-commerce operations, customer experience and long-term supplier relationships to create sustainable growth for both our company and our partners.
Each brand serves a distinct market and customer segment. Together they form the foundation of Bircata Group's multi-brand strategy.
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657 frames and lenses — eyeglasses, sunglasses, blue-light and specialty sizes, fitted to order.
Visit Eye Leux
Full-home furniture across 150 categories: living, bedroom, dining, home office and outdoor.
Visit LEV Furniture
Baby and nursery — strollers, carriers, bath, bedding, feeding and apparel for safety-first parents.
Visit TovBaby
Broad general merchandise: home, kitchen, beauty, toys, pet, auto and tools in one catalogue.
Visit Glomarko
Sleep-led home furnishing — mattresses, adjustable beds and bedding, extending into living and outdoor.
Visit Nestifys
Rugs in every standard size and style, alongside kids, bedroom and office furniture.
Visit ALON FurnitureSix connected capabilities that turn a supplier relationship into sustained online sales.
We operate established online sales channels across multiple specialised brands.
We develop and grow e-commerce brands designed around specific customer segments and product categories.
We continuously evaluate new products and categories that provide value to customers and partners.
We focus on product presentation, customer service and a reliable online shopping experience.
We build long-term relationships with manufacturers, distributors and suppliers.
We continuously evaluate opportunities to expand our brands, product portfolio and market presence.
Listings, order processing, customer service and fulfilment coordination run on shared processes across the whole portfolio — which is what lets one supplier relationship serve several storefronts.
One relationship with our group can reach customers across several specialised brands — without managing six separate accounts.
Supplier partners may have opportunities to reach customers across several specialised e-commerce brands.
We understand online merchandising, product presentation, customer experience and day-to-day operations.
We focus on building sustainable supplier relationships rather than short-term transactions.
Products can be introduced through relevant online channels across our brand portfolio.
We manage product listings, customer service, order processing and fulfilment coordination.
As our brands grow, successful supplier relationships can grow with them.
We are always evaluating new products for our six brands. Tell us what you make, and we will tell you honestly whether there is a fit.