Last updated: 19 August 2026
Applies to: bircatagroup.com
Drafted against current US federal and state privacy requirements and, where relevant, UK and EU rules.
1. What Cookies Are
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to remember preferences, and to provide information to site operators about how a site is used. We also use similar technologies such as local storage and pixels; in this policy, “cookies” refers to all of them.
2. Categories We Use
Strictly necessary
Required for the Site to function — for example maintaining your session, remembering your cookie choices, and protecting our forms against automated abuse. These cannot be switched off through our consent tool because the Site will not work correctly without them.
Analytics
Help us understand how visitors find and use the Site — which pages are viewed, how visitors arrive, and where they leave. We use this to improve the Site. Analytics cookies are only set where you have consented, and the data is aggregated rather than used to identify you personally.
Functional
Remember choices you make to improve your experience on return visits. These are optional. We do not currently set functional cookies on this Site — this category is listed so that the policy stays accurate if we introduce them later.
We do not use advertising or cross-site tracking cookies on this Site, and we do not permit third parties to use cookies on this Site for their own advertising purposes.
3. Cookies We Set
| Cookie | Purpose | Category | Duration |
|---|
bg_consent | Stores your cookie preferences | Strictly necessary | 12 months |
_ga | Google Analytics — distinguishes visitors | Analytics | 13 months |
_ga_* | Google Analytics 4 — maintains session state | Analytics | 13 months |
This table is verified against the cookies currently set by this site and is reviewed whenever a new script is added.
4. Managing Cookies
You can control cookies in several ways:
- Our consent tool. Use the cookie banner shown on your first visit to accept or decline optional analytics cookies. You can reopen it at any time from the “Cookie Settings” link in the footer. Strictly necessary cookies cannot be declined, because the Site will not work without them.
- Your browser. All major browsers let you view, delete and block cookies through their settings. Blocking all cookies may stop parts of the Site working.
- Global Privacy Control. We honour the GPC signal where your browser or extension sends one.
- Google Analytics opt-out. Google provides a browser add-on that prevents Analytics from collecting data across all sites.
5. Changes and Contact
We may update this Cookie Policy as our use of cookies changes. The “Last updated” date at the top of this page shows when it was last revised.
Questions: info@bircatagroup.com. See also our Privacy Policy.
